Coffee Rubbed Roast Beef

"Coffee rubbed roast beef is a wonderful meal to serve during the holidays. Coffee rub on beef brings out a rich, deep flavor that is easy to make and can be used on chicken, pork, or steak with delicious results as well! When searching through the cookbooks and handwritten family recipes for a dish to make for a special occasion, I always try to find one that is simple yet maintains a wow factor. Something like a sheet pan steak fajitas, or oven-roasted shrimp. However, there is just something about a roast that slow cooks all day long and makes the house smell cozy & inviting. "